Privacy Policy

This updated online Privacy Policy (“Privacy Policy”) is provided to users of The Bicycle Hotel & Casino’s (the “Bike”) websites (“Sites”). The Bike is owned by The Bicycle Casino, L.P. and this policy applies to the owners and any affiliate or related company (collectively “The Bike” for purposes of this Policy). This detailed update is provided to give users more detailed information about how any personal identifying information (“PII”) is used by the Bike, and to provide a procedure for user to ‘opt-out’ if they do not wish to permit PII to be used to enhance their Site experience. Although the Bike is not an employer currently covered by Europe’s General Data Protection Regulation, this Policy is consistent with the Regulation and California state and/or applicable law related to rights of privacy in PII and this Policy is effective May 25, 2018. The Bike’s Sites include www.thebike.com and any other websites that display or link to this Privacy Policy. Any one of the Sites may ask for and collect PII in order to enhance your experience and provide you with relevant information. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. We collect certain personal information based upon and as a result of the use of our Sites by visitors and subscribers (referred to herein as “you” or “your”). Our collection and use of your information will be conducted in accordance with this Privacy Policy.

1. Information That We Collect

We collect and use information we believe is necessary to administer our business and provide you with the products and services you request. We may collect and maintain both non-personal and personal Information needed for these purposes.

We will only collect and process personal data about you where we have a lawful basis. Lawful bases include, but are not limited to, where:

• you having given consent
• processing is necessary for the performance of a contract with you
• processing is necessary for the legitimate interests pursued by The Bicycle Hotel & Casino, as deemed lawful under the Global Data Protection Regulation
• processing is necessary for the compliance of a legal obligation

Learn more at https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules_en

When you visit our Sites, we track certain information that is non-personally identifiable. This data is collected in aggregate and anonymously, which may include the type of Internet browser you are using, your hardware model, operating system and version, unique device identifiers, mobile network information and information about the device’s interaction with our Sites , the pages you visited on our Sites, and how you arrived at our Sites. We may also collect information about your location when you access our mobile application or website, or otherwise consent to the collection of this information. This information is used for the purpose of creating a better user experience and to identify areas for improvement on our Sites. We automatically collect anonymous tracking information about you to gauge response to our communication efforts and the popularity of specific areas of our Sites.

When you subscribe to our products and services, you disclose and we collect certain personal information from you, by which you can be personally identified, such as your first name, last name, address, phone, email address, credit card number, social security number, Player Rewards number, date of birth, purchase information, gaming information and other similar information described in this Privacy Policy. You may provide us with personal information under a wide range of circumstances, such as when you submit information to us through our websites, sign up for email or text messages, sign up for a mobile application, sign up for Player Rewards, book a reservation, request information, submit an application for employment, or provide feedback in a survey or when you talk to our employees or support staff.

Our Sites use cookies, which are small files placed on your computer’s hard drive by an Internet server when you visit a website. We use cookies to allow authentication for access to subscriber-only areas of our Sites and to assure that the content you view is appropriate to your subscription status. Cookies also allow you to leave our Sites and come back without having to re-enter your username and password every time (within a limited time period). If you do not want to accept cookies from our Sites, you may configure your web browser so that it does not accept cookies; however, certain functions available on the website may be lost.

2. Consent

By providing your Personal Information and registering with us or logging on through the Sites, you consent to our collection and use of your Personal Information and other information in accordance with the terms of this Privacy Policy. Your continued use of the services included in the Website constitutes your agreement to this Privacy Policy and any amendments thereto.

3. Our Use of Your Personal Information

1. We will use the personal information you provide to us for the specific purposes for which you provided the information, as stated at the time of collection. Our purpose for collecting personal information is to provide users with a personalized experience.
2. We will use your contact data to send you information about our property and current promotions that match your interests, and to contact you when necessary, including sending you technical notices, updates, security alerts, administrative messages and services, offers, promotions and events.
3. We will use your financial data to determine your qualifications for certain offers or services and for billing of products and services.
4. We will use your demographic data to customize your Site experience and to deliver content that may be of interest to you. In all such cases you have the option of providing us with personally identifiable information.
5. We will use your personal information to process your subscription or requests for information. We may also use such personal information to offer additional information to you about us, our products and/or services, personalize the types of information you receive from us, evaluate how our Sites are being used and the audience our Sites are reaching, identify market trends and market interests that help us improve the products and services that we offer, and develop and improve the content and operation of our Sites to better serve the needs of our customers.
6. We retain the personal data you provide until your account is deleted. Account deactivation does not delete your personal data. In some cases we may retain certain information in anonymized or aggregated form.

4. Sharing of Information

1. Sharing Information with Other Companies. Your information may be shared with or collected by third party service providers who provide us with services such as credit card processing, credit checks or processing and fulfilling reservations or purchases. We require these providers to exercise reasonable care to protect your personal information and restrict the use of your personal information to the purposes for which it was provided to them.
2. Mailing and Email Addresses. We will use your mailing and email addresses to send you the publications and information you have subscribed to. If you submit an inquiry via email about one of your subscriptions, for security reasons we may ask you to provide additional information so we can verify your identity.

We may send you information and special offers on our other products. We may also, on occasion, use your mailing or email address to send you information or special offers from select companies that offer products, services or information we believe may be of interest to you. Though we hope you gain value from the email messages you receive, you can choose to opt out of receiving further messages by following the instructions provided at the bottom of each email.

You may, at any time, request to not have your mail and email information used for information and offers from us or other companies by contacting us through info@thbike.com

We will only disclose your personal information to our employees, affiliates, agents, contractors, or other third parties who have a need to know such information for the uses listed above. Except as provided above, we will not disclose personal information to any other third parties.

Personal information may also be aggregated with such information from other visitors to the Sites such that the information no longer personally identifies you. We may use the aggregated information for the general purpose of evaluating our market and/or business trends, our customer demographics, interests and behavior, our past and future product or service offerings and/or pricing, or other aspects of our business. We may share such aggregated information with our business partners, vendors, distributors or other collaborators, for these same purposes. We may also sell or license such aggregate information to one or more third parties for use in a similar manner.

3. We also retain the right to release your personal information when required by law or when we, in good faith, believe that we must release the information in order to: (1) satisfy a legal order or comply with legal process; (2) defend our rights or those of our affiliates or business partners; (3) protect the personal safety of our employees, agents, affiliates, business partners, customers, or site users; (4) to perform background checks for any reason which includes but is not limited to any investigation into your identity, any credit checks or any inquiries into your personal history; (5) in connection with any legal action, claim or dispute, including but not limited to the collection of debts; and (6) for the protection of persons or property. We also retain the right to transfer your Personal Information in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company.

5. Social Media Tools

Our Sites may offer social sharing features or other integrated tools which let you share actions you take on our Services with other media, and vice versa. The use of such features enables the sharing of certain information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these social sharing features. We may also allow you to access Google Maps. Please note that when you use Google Maps, you are subject to Google’s privacy policy, as amended by Google from time to time.

6. Security

We take the security of your Personal Information very seriously and are constantly improving our efforts to protect it, no electronic communication over the Internet can be guaranteed to be completely secured. Though we take great care to protect your personal information, we cannot guarantee the security of any information that you submit to us, and you do so at your own risk.

7. Advertising and Linked Websites

Our Sites may feature products and services that are co-sponsored by other websites. Additionally, our Sites contain links to other websites, including those of advertisers. We are not responsible for the claims or representations made by advertisers or sponsors. We do not own, control, have access to, or maintain any information collected by our co-sponsors or advertisers. The Company is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third party’s privacy policies before providing any data to them. We are not responsible for the policies or practices of third parties. The information practices of those Web sites linked to our Sites is not covered by this Policy. These other sites may send their own cookies or clear GIFs to users, collect data or solicit personally identifiable information. Additionally, other companies which place advertising on our Sites may collect information about you when you view or click on their advertising through the use of cookies or clear GIFs. We cannot control this collection of information. You should contact these entities directly if you have any questions about their use of the information that they collect.

8. Cookies

Most web browsers are set to accept cookies by default. However, you can choose to set your browser to remove or reject browser cookies. View your browser's help menu to learn the correct way to modify your cookies. Please note, however, that our Sites may not function properly if your browser does not accept cookies.

9. Location Information via Mobile Device

You have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device and by following the standard uninstall process from your device. Doing so, however, may mean that you cannot use all or a portion of our Sites.

10. Age Policy

Pursuant to law, persons under the age of twenty-one (21) are not permitted to gamble at our property or be present in casino areas. Similarly, our Sites are not intended for persons under the age of twenty-one (21). In accordance with the Children's Online Privacy Protection Act, persons younger than 21 years of age are not allowed to use our Sites, or accept offers, and we do not knowingly collect information from such persons. The Company does not knowingly collect personal information from children under the age of 13. Children are not permitted to use the Sites or services, and The Company requests that children under the age of 13 not submit any personal information to the Sites. Since information regarding children under the age of 13 is not collected, The Company does not knowingly distribute personal information regarding children under the age of 13.

11. Changes to Privacy Policy

Over time, it may be necessary to modify or supplement our Privacy Policy. When we make changes, we will post the changes to our websites and change the date at the top of the policy. The amended Privacy Policy will be effective upon posting on the Site. We encourage you to visit our websites from time to time to review our Privacy Policy in the event it has changed. Your continued provision of information to us or use of our websites following the posting of changes to the Privacy Policy means that you accept the changes and our use of your Personal Information in accordance with the revised Privacy Policy. If we make revisions that change the way we collect or use your Personal Information, those changes will be posted in this Privacy Policy and the effective date will be noted at the bottom of the Privacy Policy. You should review it periodically so that you are up to date on our most current policies and practices. If we make material changes to this Privacy Policy, we will notify you by placing a notice on the Sites and by sending a notice to you via email to your last email address in our records. Please note that you are responsible for updating your personal information with us, including any changes to your email address. In the event that the last email address you have provided us is not valid, or for any other reason is not capable of delivering to you the notice described above, our sending of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice.

Additionally in relation to the online Privacy Policy, we reserve the right to amend, modify, update and change any of the terms and conditions of the online Privacy Policy from time to time and you may be required to accept such changes to the Privacy Policy in order to continue using the online services and products.

12. Video Surveillance

We use surveillance systems to monitor all offline gaming areas and other public or sensitive areas of our properties. Video surveillance cameras are used for security purposes and to protect us, our customers and employees against potential violations of criminal or civil laws. Surveillance camera output is monitored by our employees and contractors and may be viewed by law enforcement and regulatory authorities.

13. Non-U.S. Residents

Unless otherwise specified, our Site and material provided on our Site are solely for promoting products, programs, and business operations within the U.S. If you do not reside in the U.S. and are visiting this Site, if you provide Personal Information to us, it may be transferred to and processed on computers in the U.S. and other countries. Do not provide your Personal Information to us if you do not want this information to be transferred outside of your country, or if the laws in your country restrict these types of transfers. Instead, please contact us using the information provided in the section titled “Contact Us.” Your provision of Personal Information to us will be handled in accordance with this Privacy Policy. Your provision of Personal Information to us through this Site means that you agree to the terms of this Privacy Policy.

14. Your California Privacy Rights

As provided under California Civil Code Section 1798.83, also known as the “Shine The Light” law, we provide our customers with the ability to “opt out” of having their personal information shared with non-affiliated third parties for their direct marketing purposes

15. You Have Choices About Your Data

To view your data or in order to ensure that all of your personal information is correct and up to date, you can send an email to info@thebike.com to obtain a copy of the personal information of yours stored on our files, or to notify us of any inaccuracies or changes related to certain Personal Information. Obtaining your personal information is subject to: The supply of appropriate evidence of your identity; and we may withhold such personal data to the extent permitted by law.

1. If you would prefer not to receive further emails from us, please follow the unsubscribe link in the email. You will be removed from the mailing list within 7 days of receiving your request.
2. We may from time to time send promotional materials to you by direct mail. If you do not want to receive promotional materials by direct mail from us, please email optout@thebike.com. Your name and address will be removed from that mailing list within 30 days after your request.
3. If you prefer that we do not share any personal information, please click here to download the opt-out form(PDF), complete it and scan and email it to optout@thebike.com. Opting out will not prevent your Personal Information from being shared with our affiliates for any purpose or used for other non-marketing purposes described above in this Privacy Policy.
4. You can ask us to restrict or limit the processing of your data, revoke your consent to processing, ask whether certain information about you will be visible to others, or ask us to delete your data, by sending an email to info@thebike.com.
5. You may instruct us to remove personal data under your rights of the General Data Protection Regulation. Any removal will be limited to regulatory compliance and what is permitted by law.
6. Even after you deactivate your account, we may retain certain information as required by law, for legitimate business or safety purposes. If your account is deactivated, we will provide access to the data associated with the deactivated account upon receipt of the required legal documentation.

16. Contacting Us

You may contact us regarding this Privacy Policy by contacting us through info@thebike.com EU members can direct privacy-related inquiries or complaints to info@thebike.com. If your complaint is not resolved, you may have the option of engaging in binding arbitration through the Privacy Shield Panel. You can reach our Data Protection Officer at dataofficer@thebike.com. You have a right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of your personal data infringes on the Global Data Protection Regulation.